Business

Transforming skincare
with science.

Every formulation has a reason, every ingredient has evidence.
Designing the future of skin through transparency and science.
That is the origin of KAIAN’s business.

EVOLURE Pre-register → Special coupon for pre-registrants

The Problem We Want to Solve

Have you ever looked at the ingredient list
at a cosmetics counter?
Very few brands can explain why each ingredient
is included at that concentration.

Even premium cosmetics are often chosen because they "seem good somehow." Image advertising, luxurious packaging, number of reviews. That alone cannot determine whether it is truly what your skin needs.

KAIAN was born to end choices made without evidence. 3 years in conception. Ingredients, formulation, stability, and the reason to keep using it. A skincare brand born not from intuition, but from layers of conviction. That is EVOLURE.

At the core of EVOLURE is the philosophy of Skin Longevity. Your skin changes every month. Seasons, stress, hormonal balance, age -- rather than fighting these changes, we support your skin by adjusting its condition over time. Balancing the microbiome, supporting the skin's natural regenerative power, and caring at the cellular level with high-performance peptides. A design that looks not at short-term cosmetic changes, but at skin health 5 and 10 years ahead.

Not fearing the passing of years, but remaining beautiful as you age --
This realization is the philosophy at the foundation of all of KAIAN's business.

Skincare for Those Who Choose by Ingredients

A new skincare brand developed by KAIAN. Three commitments.

PILLAR 01

Every Formulation
Has a Reason

Why this ingredient, at this concentration?
EVOLURE makes formulation rationale open.
A brand that can explain "why it works" not just "it seems to work."
That is our sincerity to those who choose by ingredients.

PILLAR 02

Honestly Facing
Skin Changes

Seasons, stress, hormonal balance, age.
Rather than fighting those changes,
we continue to adjust your skin's condition
while staying alongside it.
That is EVOLURE's vision of Skin Longevity.

Season, stress, hormonal balance, age. Rather than fighting these changes, we adjust and maintain skin condition alongside them. That is EVOLURE's approach to Skin Longevity.

PILLAR 03

Formulations That
Adapt to You

A personalized system that combines
purpose-specific ampoules monthly
with a base serum.
Based on AI skin diagnostic data,
we recommend the optimal care for you right now.

Skincare designed for those who choose by ingredients.
A system built to face your skin honestly.
Coming summer 2026.

Skincare designed for those who choose by ingredients.
A system created to keep facing your skin.
EVOLURE grows together with your skin.

AI designs. Humans refine.

We place AI at the very first step
of product development.

Massive ingredient data, academic papers, competitor formulation analysis. Research that takes humans months to complete is comprehensively executed by AI in a short time, producing the optimal formulation "blueprint." Which ingredients, at what concentration, in what combination for maximum efficacy -- we entrust that starting point to data and science.

However, a blueprint alone doesn't make a product. From there, meticulous discussions with OEM partners begin. Stability, texture, fragrance, manufacturing constraints. Working with manufacturing professionals to turn AI's ideal into a real product. By repeating this process many times, products with overwhelming performance are born.

For example, AI derives optimal peptide blending ratios from over 1,000 ingredient datasets, and we productize through repeated prototyping with OEM partners. We never compromise until theoretical values indicated by data and actual usability and stability are both achieved.

STEP 01
AI Analysis & Design
AI comprehensively analyzes
ingredient data and academic papers
to design optimal formulations
STEP 02
OEM Partner Consultation
Verify stability and manufacturability
Refine formulations with
professional expertise
STEP 03
Exceptional Products
Achieving performance through
the fusion of data power
and manufacturing craftsmanship

The Value EVOLURE Delivers

VALUE 01

Transparency

Formulation design that is open down to blending ratios. Not just what's in it, but why it's in it and how much. We disclose all the information you need to choose with confidence.

VALUE 02

Rational Pricing

The same evidence level as luxury brands, at roughly half the price. Through our fabless OEM model and D2C direct sales, we invest in formulation substance rather than brand advertising costs.

VALUE 03

Science & Personalize

In every product, we analyze and optimize active ingredient ratios using our proprietary scoring system. Based on that data, AI skin diagnostics and our ampoule system continuously recommend the optimal care for your "now." The fusion of scientific evidence and personalization delivers the best solution for each unique skin.

VALUE 04

Educate & Long-term

Before selling through ads, first help customers understand. The meaning of ingredients, the background of formulations, and the mechanisms of skin. Choosing with understanding is the starting point of a relationship that keeps customers using products long-term. With formulations based on microbiome, stem cell science, and peptide research, we support the skin's inherent power long-term, aiming to realize Skin Longevity.

Business Structure

A business design that invests in substance.

01

D2C x Subscription

Specializing in direct sales through our own e-commerce site. Eliminating ad agency and retail margins to maximize investment ratio in formulation substance. Building long-term customer relationships through a subscription model.

02

Fabless x Optimal Partner Selection

Without owning a factory, we select the optimal OEM/ODM partner based on product characteristics. All formulation planning and design is done by KAIAN, achieving a fabless model that balances manufacturing quality and flexibility.

03

AI x Personalized

AI skin diagnostics create a unique profile for you. Ampoule recommendations based on diagnostic data and a feedback loop of formulation improvement from accumulated data. Technology evolves the beauty experience.

Business Inquiries

OEM/ODM consultations, business partnership proposals, and more

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